The Dawn and evolution of beauty products as we know them today is just about all due to Elizabeth Arden.
Elizabeth Arden was actually a woman from Ontario, Canada, named Florence Nightingale Graham and studied as a nurse - no relation to the other Florence Nightingale.
Born in 1884, at the age of twenty-five she formed a partnership with another lady called Elizabeth Hubbard, (this partnership did not last long), but, nonetheless the name Elizabeth Arden was born from Elizabeth and a poem by Tennyson called "Enoch Arden".
Ms Graham A.K.A. traveled to France in 1912 to learn different beauty techniques and when she returned it was with various “cosmetics” she had created.
Up until then only “entertainers” had worn makeup, but Florence introduced cosmetics and “makeovers” in her salons.
Elizabeth Arden worked with a chemist, A. Fabian Swanson, to create a new type of face cream, Venetia
n Cream Amoretta, and after this was a big success the working relationship continued and brought about the birth of using scientific formulas to makeup. The idea of matching lip and nail colors came from this innovative woman as well, and her Red Door beauty salons were, and still are, much sought after spas.
At one point in her career, “Elizabeth Arden” was one of the wealthiest women in the world.
Elizabeth Arden has been owned by Fabergé since 1987.
Elizabeth Arden products cover every situation you can think of, from the classic dry skin and night cream to anti-aging serum and restoring cream. There are creams for your face, eyes, throat, lips and other areas, and both men and women are catered for at exceptional prices.
The site is a pleasure to use, exciting looking with nicely packaged products and searches available by all imaginable kinds.
The products are well displayed and all relevant information is given in detail. You know exactly what you are buying and what it will do.
Clicking on the Red Door Salon takes customers to a page where they can search for the nearest Red Door and also view pages of price lists for all available treatments, ($110 for a 50 minute massage in New York).
There is a page on “Expert tips and Trends”, where customers get advice and help.
Many of the celebrity fragrances such as Elizabeth Taylor, Britney Spears and Mariah Carey are licensed by Elizabeth Arden.
To read a more detailed review of this site click Elizabeth Arden
Clarins, a relative newcomer to the marketplace, was founded in 1954 by a French medical student Jacques Courtin-Clarins.
It was not until Clarins had been in business about twenty years that it became an international company.
Today, Christian Courtin-Clarins, son of the founder, is chairman of this French cosmetics company.
The Clarins site is well laid out and easy to use, but the information on the products is sadly lacking. “Daytime wrinkle control that also protects against UV rays and energizes the skin”, is one description, while a comparable product on Elizabeth Arden is described in much more detail, “This lightweight oil free moisturizing lotion, powered by alpha and beta hydroxy compounds, refines, clarifies and retexturizes skin for a naturally radiant appearance. Contains vitamins C and E. Protects skin with SPF 15 UVA/UVB sunscreen), and this is only part of the information given.
Clarins offers “beauty advice” on their site, which Elizabeth Arden does not. This is divided into two categories, advice and tips. These are then further sub-divided into age, slimming, pregnancy and many more. This is a useful feature as it helps customers better choose which product suite them best.
To read a more detailed review of this site click Clarins
Both sites are user friendly and both sell products for;
The range on Elizabeth Arden is much larger than Clarins, but then they have been in business a bit longer.
The prices are nearly the same, with Elizabeth Arden coming out slightly cheaper; a moisturizing skin care cream in a 1.7oz container is $48 on Clarins and $42 on Elizabeth Arden, while a firming cream is $78.50 and $68 respectively.
The first difference that you notice is the site. Elizabeth Arden has more timeless elegance, and the second is the type and style of containers and packaging used.
Elizabeth Arden pampers you and makes you feel rich and important. The jars are something that would adorn any bedroom or bathroom, while Clarins are simply products in a jar.
Elizabeth Arden sells you self-worth along with all the advantages of using the product, and at a lower price – even if self-worth is priceless.
It is this understanding of what women want, (along with a host of great products), that has made this product so popular for so long.
Elizabeth Arden jar left, Clarins jar right